My goal was to increase the number of leads they were generating online and lower their cost to acquire at the same time. It would be crucial to meet their potential customers when they are actively in the market to sell their car. A campaign restructure helped dramatically decrease the cost per lead almost immediately. By successfully leveraging automation on the Google Ads search networks, we were able to expand our reach to more potential leads.
A redesign of the landing page to meet conversion optimisation best practises was essential. We needed to build trust, provide the information that the user needed, and motivate them to submit the lead form. The integrated lead capture form conveniently emailed their team when a new lead came through and stored a backup on the backend of their website.