You can show ads to people who are specifically looking for the product or service that you sell, at the time that they are actively looking for the product or service you sell – let that sink in.
Be there when someone is searching for a business like yours. We can use the Google Ads platform to choose keywords which relate to your product or service, then when someone searches Google containing your keywords, your website will display at the top of the search results.
Over 50% of people click the first advertising result on Google and over 45% of people don’t know the difference between an ad and an organic search result. Using ads to show your website at the top of the Google search results for a particular search term, will help you reach more people who are actively looking for your product or service.