{"id":4144,"date":"2023-01-13T08:56:06","date_gmt":"2023-01-12T20:56:06","guid":{"rendered":"https:\/\/digitalworkshop.co.nz\/?p=4144"},"modified":"2023-01-18T13:06:28","modified_gmt":"2023-01-18T01:06:28","slug":"new-zealand-privacy-act","status":"publish","type":"post","link":"https:\/\/digitalworkshop.co.nz\/articles\/new-zealand-privacy-act\/","title":{"rendered":"Understanding the New Zealand Privacy Act: What Digital Marketers Need to Know"},"content":{"rendered":"\n
The New Zealand Privacy Act is a piece of legislation that governs how personal information is collected, used, and disclosed by organizations in New Zealand. This act is of particular relevance to businesses involved in digital marketing, as the collection and use of personal information is a key aspect of many digital marketing strategies. In this article, we will examine the New Zealand Privacy Act, explain why it is important for digital marketing, and provide some guidance on how New Zealand businesses can ensure they are compliant with the act.<\/p>\n\n\n\n
The New Zealand Privacy Act is a law that was passed in 1993 to protect the privacy of individuals in New Zealand. The act sets out principles that organisations must follow when collecting, using, and disclosing personal information. These principles include obtaining consent for the collection and use of personal information, ensuring that personal information is accurate and up-to-date, and limiting the collection of personal information to that which is necessary for a specific purpose.<\/p>\n\n\n\n
Digital marketing relies heavily on the collection and use of personal information. For example, digital marketers may use personal information to create targeted advertising campaigns, email campaigns, personalise website content, or analyse customer behaviour. The New Zealand Privacy Act regulates how this personal information can be collected, used, and disclosed, and it is important for digital marketers to ensure they are compliant with the act in order to avoid legal penalties.<\/p>\n\n\n\n
There are several steps that New Zealand businesses can take to ensure they are compliant with the New Zealand Privacy Act. These include:<\/p>\n\n\n\n
In addition, there are a few more things that businesses can do to make sure they comply with the New Zealand Privacy Act:<\/p>\n\n\n\n
By taking these steps, businesses can help ensure they are complying with the New Zealand Privacy Act and can minimise the risk of legal penalties. It’s important to note that the Privacy Act is a living legislation and it’s subject to changes, so businesses should make sure they are up-to-date with the latest requirements of the act.<\/p>\n\n\n\n
A privacy policy for a New Zealand business should include certain key elements to ensure that it is compliant with the New Zealand Privacy Act. These elements include:<\/p>\n\n\n\n
Additionally, businesses should ensure that the privacy policy is easily accessible on their website. It’s also good practice to include a link to the privacy policy on any forms or documents that collect personal information and in the website footer.<\/p>\n\n\n\n
It’s important to note that the privacy policy should be written in plain language, easy to understand and should be reviewed and updated regularly to ensure it’s in line with the latest requirements of the act and any updates to the company’s data collection and processing practices.<\/p>\n\n\n\n
The New Zealand Privacy Act is a vital legislation that governs how personal information is collected, used, and disclosed by organisations in New Zealand. Businesses involved in digital marketing should be aware of the act and its principles, and take steps to ensure they are compliant with the act to avoid legal penalties. This includes obtaining consent for the collection and use of personal information, ensuring that personal information is accurate and up-to-date, limiting the collection of personal information to that which is necessary for a specific purpose and providing customers with the option to opt-out of having their personal information collected or used.<\/p>\n","protected":false},"excerpt":{"rendered":"
The New Zealand Privacy Act is a piece of legislation that governs how personal information is collected, used, and disclosed by organizations in New Zealand. This act is of particular relevance to businesses involved in digital marketing, as the collection and use of personal information is a key aspect of many digital marketing strategies. In […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[57],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/posts\/4144"}],"collection":[{"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/comments?post=4144"}],"version-history":[{"count":2,"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/posts\/4144\/revisions"}],"predecessor-version":[{"id":4341,"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/posts\/4144\/revisions\/4341"}],"wp:attachment":[{"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/media?parent=4144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/categories?post=4144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalworkshop.co.nz\/wp-json\/wp\/v2\/tags?post=4144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}