Warning, this article is long! We cover a huge amount of topics on what digital marketing is, including:<\/p>\n\n\n
Digital marketing refers to the promotion of products or services through digital channels such as the internet, social media, search engines, and mobile devices.<\/p>\n\n<\/div>\n<\/div>\n
Digital marketing is important for businesses because it allows them to reach and engage with a large and diverse audience at a relatively low cost. It also allows businesses to measure and track their marketing efforts and make data-driven decisions.<\/p>\n\n<\/div>\n<\/div>\n
Different types of digital marketing include search engine optimisation (SEO), search engine marketing (SEM), social media marketing, email marketing, content marketing, influencer marketing, affiliate marketing, and more.<\/p>\n\n<\/div>\n<\/div>\n
Facebook and Google have a set of policies in place to ensure advertising on their platforms is safe, accurate, and appropriate for all users.<\/p>\n\n<\/div>\n<\/div>\n
A digital marketer is responsible for planning, executing, and measuring the success of digital marketing campaigns. They also conduct research and analysis to understand the target audience and track the performance of the campaigns.<\/p>\n\n<\/div>\n<\/div>\n
Marketing automation is useful for businesses because it can help them save time, increase efficiency, and personalise their marketing efforts. <\/p>\n\n<\/div>\n<\/div>\n
Measuring and optimising refers to the process of tracking and analysing the performance of a digital marketing campaign and using that data to make adjustments to improve results.<\/p>\n\n<\/div>\n<\/div>\n
Inbound marketing is a type of digital marketing that focuses on attracting customers to the brand through valuable and relevant content, rather than pushing sales messages.<\/p>\n\n<\/div>\n<\/div>\n
With the vast amount of data available, businesses can personalise their marketing efforts to reach specific segments of their target audience.<\/p>\n\n<\/div>\n<\/div>\n
We cover a few risks that businesses may encounter when implementing digital marketing strategies.<\/p>\n\n<\/div>\n<\/div>\n
Digital marketing can work for all businesses, but its effectiveness depends on the business’s goals, target audience, and budget.<\/p>\n\n<\/div>\n<\/div>\n
A business can get started by creating a digital marketing plan, setting up a website, creating content, using social media, running ads, and tracking and analysing performance data.<\/p>\n\n<\/div>\n<\/div>\n
The 7 P’s of digital marketing are a framework for developing a comprehensive digital marketing strategy. They include Product, Price, Place, Promotion, People, Process, and Performance.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n
Strategic digital marketing is the use of digital channels, such as search engines, social media, email, and websites, to promote a product or service. It allows businesses to reach a larger audience than traditional marketing methods and can be targeted to specific demographics. Digital marketing includes a variety of techniques and tactics such as search engine optimisation, search advertising, social media marketing, content marketing, email marketing, and more. These methods are used to reach and engage with customers, increase brand awareness, and drive sales. Digital marketing allows businesses to track the success of their campaigns in real-time, which can help them make data-driven decisions and improve their overall marketing strategy.<\/p>\n\n\n\n
Digital marketing is a broad term that encompasses many different tactics and strategies for promoting products or services online. The goal of digital marketing is to reach and engage with customers through various digital channels, including the internet, mobile devices, and social media.<\/p>\n\n\n\n
Digital marketing is also known as online marketing, internet marketing, or web marketing. The term “digital marketing” emphasises the use of digital channels and technologies to reach and engage with customers. Overall, all these terms refer to the practice of promoting products or services through digital channels and technologies, but the specific terminology can vary depending on the context or industry.<\/p>\n\n\n\n
Digital marketing is important for businesses for several reasons:<\/p>\n\n\n\n
There are several different types of digital marketing, including:<\/p>\n\n\n\n
Here are a few more types of digital marketing that are less popular:<\/p>\n\n\n\n
A digital marketing agency typically works with a variety of clients in different industries, and they use a variety of techniques to help these businesses achieve their goals. Digital marketing services can include search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, and content marketing. The goal of digital marketing companies is to help their clients’ businesses increase their online visibility and attract more customers and generate more sales. They also help with analysing and tracking the results of the campaigns.<\/p>\n\n\n\n
The 7 P’s of digital marketing are a framework for developing a comprehensive digital marketing strategy. They are as follows:<\/p>\n\n\n\n
The 7 P’s of digital marketing are not set in stone and can vary depending on the context, but they serve as a good guide for creating a well-rounded strategy that takes into account all the important aspects of digital marketing.<\/p>\n\n\n\n
The 7 P’s of digital marketing are important because they provide a framework for developing a comprehensive digital marketing strategy that takes into account all the important aspects of digital marketing. By considering each of the 7 P’s, a business can ensure that it is covering all the necessary bases and creating a strategy that is well-rounded and effective.<\/p>\n\n\n\n
Overall, considering all the 7 P’s of digital marketing can help a business to create a more effective digital marketing strategy and achieve its goals.<\/p>\n\n\n\n
Overall, the role of a digital marketer is to create and implement digital marketing campaigns that promote a product or service, optimise a website for search engines, manage social media accounts, measure and analyse the success of campaigns, stay up-to-date with the latest trends and technologies, collaborate with other teams, manage budgets and vendors and create reports. With these skills and responsibilities, a digital marketer plays a crucial role in driving business growth and success through digital channels.<\/p>\n\n\n\n
The role of a digital marketer is to create and implement digital marketing campaigns that promote a product or service. This can include a wide range of activities, such as:<\/p>\n\n\n\n
Digital marketers may also be involved in other activities depending on the size of the company and their specific role within the organisation. The key is that they are responsible for promoting the business through digital channels and continuously improving their digital marketing strategies.<\/p>\n\n\n\n
In addition to the responsibilities I have already mentioned, digital marketers may also be involved in:<\/p>\n\n\n\n
Marketing automation<\/a> refers to the use of software and technology to automate repetitive tasks and processes in a marketing strategy. The main goal of marketing automation is to increase efficiency and productivity, while also allowing businesses to personalise and scale their marketing efforts.<\/p>\n\n\n\n Some examples of tasks that can be automated using marketing automation software include:<\/p>\n\n\n\n Marketing automation is useful for businesses because it can help them save time, increase efficiency, and personalise their marketing efforts. By automating repetitive tasks, businesses can free up time to focus on more strategic tasks such as creating content, analysing data, and identifying new opportunities. Marketing automation also allows businesses to segment and target their audience based on their behaviour and engagement, which can increase the effectiveness of their marketing efforts. By using marketing automation software, businesses can also track and analyse their performance, and optimise their marketing efforts accordingly.<\/p>\n\n\n\n There are many marketing automation software options available on the market, some of the most popular ones include:<\/p>\n\n\n\n These are just a few examples of the many marketing automation software options available on the market, and the best one for your business will depend on your specific needs and budget.<\/p>\n\n\n\n Measuring and optimising<\/a> refers to the process of tracking and analysing the performance of a digital marketing campaign and using that data to make adjustments to improve results. It is an essential step in the digital marketing process, as it allows businesses to understand what is working and what isn’t and make data-driven decisions to improve their marketing efforts.<\/p>\n\n\n\n Measuring refers to the collection and analysis of data, which is important to track the performance of the campaign. Businesses can track various metrics such as website traffic, conversions, social media engagement, and ROI. This data can be collected using various tools such as Google Analytics<\/a>, social media analytics, and marketing automation software.<\/p>\n\n\n\n Optimising refers to the process of making adjustments to the campaign based on the data collected and analysed. Once businesses have a clear understanding of what is working and what isn’t, they can make adjustments to improve their results. For example, if a business finds that their website has a high bounce rate, they can optimise their website by improving the user experience, increasing the loading speed, or providing more relevant content.<\/p>\n\n\n\n Measuring and optimising is important for businesses because it allows them to understand how their marketing efforts are performing and make data-driven decisions to improve their results. By tracking and analysing performance data, businesses can identify areas that need improvement and make adjustments to increase their ROI and reach their marketing goals.<\/p>\n\n\n\n Measuring and optimising is important for businesses for several reasons:<\/p>\n\n\n\n Overall, measuring and optimising is important for businesses because it allows them to make data-driven decisions and improve the effectiveness of their marketing efforts. By tracking and analysing performance data, businesses can increase their ROI, achieve their marketing goals, and gain a better understanding of their target audience. By doing so, businesses can create more effective campaigns, which will generate better results and increase the chances of success.<\/p>\n\n\n\n Inbound marketing is a marketing strategy that focuses on attracting customers to a business through the use of relevant and valuable content, rather than interrupting them with traditional advertising. The goal of inbound marketing is to create a positive relationship with potential customers by providing them with the information they are looking for and answering their questions at different stages of the buying process.<\/p>\n\n\n\n The main tactics used in inbound marketing include creating and distributing high-quality content, such as blog posts, videos, and e-books, that will attract customers to a business’ website. It also involves optimising the website and its content for search engines, so that the website is easily found by potential customers. Additionally, inbound marketing utilises social media and email marketing to interact and engage with potential customers, and it uses analytics and data to continuously improve the marketing strategy.<\/p>\n\n\n\n Inbound marketing is a long-term strategy that aims to attract and retain customers by providing them with valuable and relevant information. Unlike outbound marketing, which uses traditional methods such as advertising, inbound marketing aims to attract customers to a business rather than interrupting them.<\/p>\n\n\n\n Examples of inbound marketing include creating a blog post that answers frequently asked questions about a product or service, creating an infographic that breaks down the benefits of a product, or offering a free e-book on a topic related to your industry in exchange for an email address.<\/p>\n\n\n\n Outbound marketing is a traditional marketing strategy that focuses on promoting a product or service through interruptive methods such as advertising, cold calling, and direct mail. The goal of outbound marketing is to reach a large audience and generate leads and sales by interrupting them with offers and promotions.<\/p>\n\n\n\n Outbound marketing tactics include:<\/p>\n\n\n\n Outbound marketing can be effective in generating leads and sales in the short term, but it can also be viewed as intrusive and annoying by some people. Additionally, outbound marketing is not as targeted as inbound marketing, and it can be costly to implement.<\/p>\n\n\n\n An example of outbound marketing would be a car dealership running a commercial on TV during prime time hours to promote their latest models, or a company sending a direct mail to a list of potential customers to inform them about a new product or service.<\/p>\n\n\n\n Personalisation in digital marketing refers to the practice of tailoring marketing messages, content, and experiences to individual customers or segments of customers based on their behaviour, preferences, and demographics. The goal of personalisation is to make the customer feel that the brand understands them and their needs and to create a more relevant and engaging experience.<\/p>\n\n\n\n Personalisation can be applied in various ways in digital marketing:<\/p>\n\n\n\n Personalisation in digital marketing can help businesses increase engagement, improve conversion rates, and create a better customer experience. It allows businesses to reach their target audience with more relevant and personalised messages, which can increase the chances of conversion. Personalisation can also help businesses stand out in a crowded market by creating a more unique and relevant experience for the customer.<\/p>\n\n\n\n Overall, digital marketing is a powerful tool for businesses, but it also comes with certain risks. Businesses should be aware of these risks and take steps to mitigate them, such as implementing appropriate security measures and monitoring their digital marketing efforts to ensure they are reaching their target audience and achieving their goals.<\/p>\n\n\n\n Digital marketing can work for all businesses in New Zealand, but its effectiveness will depend on a variety of factors<\/a>, including the nature of the business, the target audience, and the specific digital marketing tactics used.<\/p>\n\n\n\n For example, a business that sells products or services online will likely find digital marketing to be particularly effective, as it allows them to reach a wide audience and generate leads and sales through e-commerce platforms and online advertising. A brick-and-mortar business<\/a>, such as a local retail store, may also benefit from digital marketing by using tactics such as search engine optimisation, social media marketing, and email marketing to drive foot traffic to their store.<\/p>\n\n\n\n However, it’s important to note that not all businesses will have the same level of success with digital marketing. For example, a business that operates in a niche market with a small target audience may find it more difficult to generate leads and sales through digital marketing. Additionally, a business that has limited resources for digital marketing may struggle to compete with larger businesses that have more resources to devote to digital marketing.<\/p>\n\n\n\n It’s also worth noting that while digital marketing can be very effective in reaching customers, it’s not the only way to market a business, especially for local businesses in New Zealand, it’s important to have a balance of both online and offline marketing strategies to reach the target audience.<\/p>\n\n\n\n The effectiveness of digital marketing for a business in New Zealand will depend on several factors including:<\/p>\n\n\n\n There are several ways that a business can get started with digital marketing.<\/p>\n\n\n\n Google’s advertising policies outline what types of content and advertising are allowed on Google’s advertising platforms, including Google Ads and YouTube. These policies cover areas such as prohibited content, misleading or false advertising, and sensitive topics such as politics and social issues. Advertisers are required to comply with these policies in order to run ads on Google’s platforms, and the company reserves the right to remove ads that violate its policies.<\/p>\n\n\n\n Here is a list of some of the main categories of Google’s advertising policies:<\/p>\n\n\n\n\n
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Measuring and optimising<\/h2>\n\n\n\n
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What is inbound marketing?<\/h2>\n\n\n\n
What is outbound marketing?<\/h2>\n\n\n\n
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What is Personalisation in digital marketing?<\/h2>\n\n\n\n
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What risks are associated with digital marketing?<\/h2>\n\n\n\n
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Can digital marketing work for all businesses in New Zealand?<\/h2>\n\n\n\n
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How can I start digital marketing?<\/h2>\n\n\n\n
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Here are a few digital marketing examples of popular campaigns in New Zealand<\/h2>\n\n\n\n
What is an example of digital marketing?<\/h3>\n\n\n\n
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What rules does Google have for businesses investing in Search Advertising?<\/h2>\n\n\n\n
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