{"id":4471,"date":"2023-01-20T11:16:23","date_gmt":"2023-01-19T23:16:23","guid":{"rendered":"https:\/\/digitalworkshop.co.nz\/?p=4471"},"modified":"2023-01-20T11:16:28","modified_gmt":"2023-01-19T23:16:28","slug":"google-shopping-ads","status":"publish","type":"post","link":"https:\/\/digitalworkshop.co.nz\/articles\/google-shopping-ads\/","title":{"rendered":"The complete guide to Google Shopping Ads for New Zealand retailers"},"content":{"rendered":"\n
Google Shopping Ads are a powerful tool that can help businesses of all types increase visibility and drive more sales. These ads use product information and images from a business’s website to create visually appealing ads that can appear in search results on Google and other Google properties. <\/p>\n\n\n\n
In this article, we will take a closer look at Google Shopping Ads and explore the benefits they can offer for New Zealand businesses.<\/p>\n\n\n\n
Google Shopping Ads are a type of paid advertising that allows businesses to display their products directly in search results on Google. These ads use product information and images from a business’s website to create a visually appealing ad that helps potential customers find the products they’re looking for.<\/p>\n\n\n\n
Google Shopping ads typically appear on the Google Search results page and on Google Shopping, which is a separate section of Google where users can browse and compare products. They can also appear on other Google properties such as Google Images and YouTube. Additionally, Google Shopping ads can also appear on other sites through the Google Display Network, which includes a wide range of websites and apps that have partnered with Google to display ads. These placements include:<\/p>\n\n\n\n
Increased visibility: Google Shopping Ads allow businesses to reach a wider audience by displaying their products in search results. This can help increase brand awareness and drive more traffic to a business’s website.<\/p>\n\n\n\n
Targeted advertising: Google Shopping Ads use a business’s product information to target specific audiences, making it easier to reach customers who are most likely to be interested in a business’s products.<\/p>\n\n\n\n
Measurable results: Google Shopping Ads provide detailed reporting on ad performance, including click-through rates, conversions, and ROI. This allows businesses to see how their ads are performing and make adjustments as needed.<\/p>\n\n\n\n
Google Shopping Ads can benefit a variety of New Zealand businesses, particularly those that sell physical products online. Some specific types of businesses that can benefit from using Google Shopping Ads include:<\/p>\n\n\n\n
In short, any business that sells physical products, and want to increase their visibility and drive more sales through online advertising, can benefit from using Google Shopping Ads.<\/p>\n\n\n\n
There are a few requirements for a business to run Google Shopping Ads:<\/p>\n\n\n\n
In addition, to run Google Shopping Ads, the business should be legally operating and in compliance with the laws in their country, including tax laws.<\/p>\n\n\n\n