In today’s digital age, brick-and-mortar businesses need to have a strong online presence in order to attract customers and increase foot traffic. The use of digital marketing can help businesses reach potential customers in their local area and drive them to their physical location. One effective way for brick-and-mortar businesses to increase foot traffic is by utilising Google Maps Ads and Google My Business.
Google Maps
Google Maps Ads allow businesses to target customers searching for businesses in their local area. By creating an ad campaign on Google Maps, businesses can show their ad to people searching for businesses within a certain radius of their location. This can be a great way to attract customers who are in the immediate vicinity of the business and increase foot traffic.
Google My Business
Google My Business is another essential tool for brick-and-mortar businesses looking to increase foot traffic. By creating a Google My Business listing, businesses can make it easier for customers to find them on Google Maps. The listing includes important information such as the business’s address, phone number, and hours of operation, as well as photos and reviews. By keeping this information updated, businesses can help ensure that customers can easily find them and make their way to the store.
Geotargeting
By using geofencing and geotargeting techniques, businesses can target mobile ads to customers within a specific geographic location, encouraging them to visit their store.
We can help report on how many people walked into your store after seeing a Google Ad or clicking on your website. It’s possible through Google’s Store Visits measurement, which uses anonymised location data from users who have opted-in to Google’s Location History. This allows you to see the impact of your online efforts on offline sales.
Social Media
Another way brick-and-mortar businesses can use digital marketing to increase foot traffic is through social media. Platforms like Facebook and Instagram allow businesses to create a presence, connect with customers and promote their products or services. Utilising the platform’s features, businesses can create posts and offers that are directed to their local audience, encouraging them to come to the store. Additionally, social media allow businesses to communicate with their audience and interact with them, creating a sense of community and building relationships.
In-Store experience
In-Store experience is an important aspect to keep in mind as well. With digital marketing, businesses can create an in-store experience that is consistent with their online presence. By creating an inviting and interactive atmosphere, businesses can create a memorable experience that keeps customers coming back. Businesses can use digital tools like QR codes, interactive displays, and digital kiosks to engage customers and provide them with a unique shopping experience.
Email marketing
Lastly, email marketing is another powerful way to reach and engage with customers, but in a less intrusive way. By collecting email addresses from customers and sending them targeted promotions and exclusive offers, businesses can encourage repeat visits.
Summary
Brick-and-mortar businesses can increase foot traffic by utilising tools like Google Maps Ads, Google My Business, Social media, in-store experience, and email marketing. These tools can help businesses reach potential customers in their local area and drive them to their physical location, increasing foot traffic and ultimately sales. With a strong online presence and a focus on creating an engaging in-store experience, businesses can attract new customers and keep them coming back.
