Pinterest is a visual search engine and social media platform that enables users to discover, save and share ideas and inspiration. With over 300 million monthly active users, it’s a valuable tool for businesses looking to connect with potential customers through visual means. In New Zealand, Pinterest is becoming increasingly popular, allowing businesses to reach a targeted audience and drive website traffic, engagement and ultimately sales through Pinterest Advertising.
The Pinterest Audience
The platform is especially well-suited for businesses that sell visually appealing products, or those looking to reach a specific target audience such as;
- People discovering new ideas and inspiration: Pinterest is a popular platform for users to discover new ideas and inspiration on a wide variety of topics including fashion, home decor, art, food, and travel.
- People planning events and special occasions: Pinterest is a popular platform for users who are planning events and special occasions like weddings, parties, and home renovations.
- People finding new recipes and meal ideas: Pinterest is a great resource for users looking for new recipe ideas and meal planning inspiration.
- Home DIY and decorating enthusiasts: Pinterest is a great platform for users who are looking for inspiration and ideas for home improvement projects, DIYs and decorating ideas.
- People finding fashion and style inspiration: Pinterest is a great resource for users looking for fashion inspiration, style ideas and outfit inspiration.
New Zealand Pinterest Users
In terms of New Zealand, Pinterest’s user base is primarily made up of women. It’s an ideal platform for businesses that sell products that are visual in nature such as fashion, home decor, art, food, and travel. These industries tend to perform well on Pinterest in New Zealand as users are looking for inspiration for their next purchase. Additionally, the platform’s targeting options allow businesses to reach users who have shown an interest in specific topics or categories, making it easy to connect with a relevant audience.
Pinterest Advertising
Pinterest offers several types of advertising options such as Promoted Pins, Promoted Carousels, and Shopping Ads. The best type of ad for your business will depend on your advertising goals and the products you sell. Promoted Pins, for example, appear in the users’ home feed, search results, and relevant boards and are designed to look like regular pins and can be used to drive traffic to your website or increase brand awareness. Shopping Ads, on the other hand, are perfect for e-commerce businesses, allowing them to show their products and pricing directly on the ad, and users can purchase directly from the ad.
Summary
Pinterest is a great platform for businesses looking to connect with a targeted audience and drive sales through visually appealing content. Businesses in industries such as retail, e-commerce, food and beverage, travel and hospitality, and wedding planning and events can benefit from advertising on Pinterest. It allows you to showcase their products and services in a way that inspires and informs potential customers, and by understanding how to advertise on Pinterest, businesses can use the platform to grow their presence in New Zealand.
