TikTok is one of the fastest-growing social media platforms with over 1 billion active users, and it’s not just for fun and entertainment, it’s also becoming a powerful marketing tool. In New Zealand, TikTok has also become quite popular with a significant user base and businesses are starting to realise the potential of TikTok advertising as a way to reach and engage with their target audience. In this post, we’ll explore the benefits of TikTok advertising, what ad formats are available, and which industries are best suited for the platform. Whether you’re a small business trying to establish a presence on the platform or a larger corporation looking to stay ahead of the competition, understanding how to advertise on TikTok can be crucial for your business.
Advertising on TikTok
TikTok advertising is a way for businesses to promote their products and services on the TikTok platform through sponsored videos, in-feed native ads, brand takeovers, and branded hashtag challenges. Sponsored videos allow businesses to reach a wider audience by appearing in users’ For You page and other relevant sections. In-feed native ads are seamlessly integrated into the TikTok platform, so users don’t feel like they’re being interrupted by ads. Brand takeovers are full-screen ads that appear when users first open the app. Branded hashtag challenges are when a business creates a hashtag and encourages users to create videos using that hashtag.
The New Zealand userbase on TikTok
TikTok advertising is an effective way for businesses to reach a younger and highly engaged audience in New Zealand. The majority of TikTok users are between the ages of 16 and 24, and they are known to be more engaged with content than users on other platforms. TikTok is also a great platform for creative content, with many users looking for new and interesting videos. This presents businesses with the opportunity to showcase their products and services in a unique and engaging way. Additionally, TikTok has a range of targeting options, such as age, gender, interests, and behaviours that can help to reach the right audience.
How to get started with TikTok ads
To get started with TikTok advertising, you’ll need to set up a TikTok Ads account and create a campaign. The first step is to define your target audience by selecting the age, gender, interests, and behaviours that you want to reach. You will then be able to select the type of ad format you wish to use, such as sponsored videos, in-feed native ads, brand takeovers, or branded hashtag challenges. The next step is to create the ad, by using TikTok’s ad builder. Finally, set your budget and targeting options.
Summary
TikTok advertising can be an effective way for businesses to reach a younger, highly engaged audience in New Zealand and showcase their products and services in a unique and engaging way. With a range of targeting options, businesses can make sure their ads reach the right people. It’s suitable for businesses across many industries such as fashion, lifestyle, entertainment, and education. TikTok advertising can be especially beneficial for businesses in the fashion, beauty, and lifestyle sectors, as the platform is highly visual and allows for creative and playful content.
