YouTube is the largest video-sharing platform with over 2 billion active users, and it’s no surprise that more and more businesses are turning to the platform for advertising their products and services. In New Zealand, YouTube also holds a significant user base, making it an effective market for businesses to reach their target audience. In this article, we’ll take a closer look at the benefits of YouTube advertising, what ad formats are available, and how to effectively target your audience. Whether you’re a small business looking to expand your reach or a larger corporation trying to stay ahead of the competition, understanding how to advertise on YouTube can be a game-changer for your business.
YouTube advertising
What is YouTube advertising?
YouTube advertising is a way for businesses to promote their products and services on the YouTube platform through different ad formats such as in-stream and in-search ads. In-stream ads play before, during, or after the video content that a user chooses to watch. In-search ads, as the name implies, appear as a sponsored result when a user searches for a specific keyword or phrase.
Why use YouTube advertising?
YouTube advertising is an effective way for businesses to reach a broad and engaged audience in New Zealand. As the second largest search engine behind Google, and a great platform to promote products and services through video content, it offers a high potential of reaching a significant user base. With YouTube, businesses can create targeted, compelling, and visually engaging content that resonates with the user. Additionally, with YouTube’s targeting options, businesses can reach specific demographics such as age, gender, location, interests, and even specific videos or channels, making it easier to reach the right audience.
How to get started with YouTube advertising
To get started with YouTube advertising, you’ll need to set up a Google Ads account and create a campaign. The first step is to define your target audience by selecting the age, gender, location, interests, and specific videos or channels that you want to reach. You’ll then be able to select the type of ad format you wish to use. The next step is to create the ad, by either using YouTube’s ad builder or uploading your own video. Finally, set your budget and targeting options.
The YouTube Audience
YouTube advertising can be an effective way for businesses to reach a broad and engaged audience in New Zealand and showcase their products and services through visually engaging video content. It’s suitable for businesses across many industries such as entertainment, education, e-commerce and technology. YouTube advertising can be especially beneficial for businesses in the entertainment, education, and technology sectors, as the platform is highly visual, and allows for creative and engaging video content.
With a range of targeting options, businesses can make sure their ads reach the right people. To get started with YouTube advertising, businesses will need to set up a Google Ads account, define their target audience, create the ad, and set their budget and targeting options.
Summary
YouTube is the largest video-sharing platform and holds a significant user base in New Zealand, making it an ideal market for businesses to advertise their products and services. With different ad formats, targeting options and the ability to create visually engaging content, YouTube advertising can be a game-changer for businesses of all sizes looking to expand their reach and promote their brand. The process of setting up a campaign is relatively straightforward and can be done by setting up a Google Ads account. With its potential to reach a broad and engaged audience and its ability to be highly targeted, YouTube advertising can be a highly effective tool for businesses looking to stand out in a crowded market and promote their products and services.
