Snapchat is more than just a messaging app, it has become a powerful marketing tool for businesses, and New Zealand businesses can also benefit from it. With over 210 million daily active users, the platform provides unique opportunities for businesses to connect and engage with their target audience, especially the younger generation. In this article, we’ll take a closer look at the benefits of advertising on Snapchat, the various ad formats available, and how to effectively target your audience. Whether you’re a small business looking to build brand awareness or a larger corporation trying to reach a younger demographic, understanding how to advertise on Snapchat can be vital for your business.
New Zealand Snapchat user base
In New Zealand, Snapchat has a user base of over 2.5 million users and is especially popular among the younger generation. It is a great platform for creative and interactive content, giving businesses the opportunity to showcase their products and services in a unique and engaging way. Additionally, Snapchat’s targeting options allow businesses to reach specific demographics such as age, gender, location, and interests, making it easier to reach the right audience.
Snapchat advertising
Snapchat advertising is a way for businesses to promote their products and services on the Snapchat platform through sponsored Lenses, Filters, and Snap Ads. Sponsored Lenses allow businesses to create interactive and immersive experiences for users, such as turning their faces into a popular character or adding special effects to their photos. Filters are a way for businesses to add a branded overlay to photos and videos. Snap Ads are short video ads that appear between users’ Stories, and can be interactive, allowing users to swipe up for more information.
How to get started with Snapchat ads
To get started with Snapchat advertising, you’ll need to set up a Snapchat Ads account and create a campaign. The first step is to define your target audience by selecting the age, gender, location, and interests that you want to reach. You’ll then be able to select the type of ad format you wish to use, such as sponsored Lenses, Filters, or Snap Ads. The next step is to create the ad by using Snapchat’s ad builder. Finally, set your budget and targeting options.
Summary
Snapchat advertising can be an effective way for New Zealand businesses to reach a younger, highly engaged audience and showcase their products and services in a unique and engaging way. With a range of targeting options, businesses can make sure their ads reach the right people. It’s suitable for businesses across many industries such as fashion, entertainment, education, and gaming. Snapchat advertising can be especially beneficial for businesses in the fashion, beauty, and entertainment sectors, as the platform is highly visual and allows for creative and interactive content.
